제품계열길이결정
제품계열길이의 결정은 제품계열 내에 새로운 품목을 추가하거나 기존 품목의 일부를 철수시키는 것과 관련된 의사결정이다
더 많은 이익기회가 있다고 판단될 때
잉여설비를 활용하기 위한 목적
빠져 있는 품목에 대한 대리점주의 불안을 해소
완전 제품계열을 확보하여
product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
Classifying Service
Classifying Consumer Goods
ProductLine
Group of related products that are
physically similar or
productline-up includes the hard drive-based iPod classic, the touch screen iPod touch, the video-capable iPod nano and the screenless iPod shuffle. Former products include the compact iPod mini and the spin-off iPod photo. Apple's iTunes software is used to transfer music to the devices. As a jukebox application, iTunes stores a music library on the user's computer and can play, burn and rip mu
Cannon means the Bible, standard, and level 성전(聖典), 규범, 표준.
It is meaning of spirit that Cannon will do their best to be a global standard of high technology and service activity.
-5 major statement-
• Fortify an existing business, Establish 3 display business
• Realize a new production method
• Expand business areas by diversification
Place
Users can access Melon through wire and wireless internet.
Also, through the mobile phone – SK Telecom ‘JUNE’ service.
People can listen to the music whenever, wherever, whatever they want. The point that Melon overcomes place restriction can increase on-line and off-line marketing effects.
Strength
Maximum legal security for music source
- protect the copyrigh
product development.
From1960's to1990's they produce Medical and dental products, energy-related products including office supplies.
2004 thanks to the contribution of innovative products 3M exceeded 20 billion dollars in sales. The most innovative product is Post-it and super-sticky Notes, Scotch transparent tape , LCD optical film.
3M Productline-up
Displays & Graphics
Computer Pri
1. 서론
제품을 판매하는 데에 있어서 가격의 결정과 조정은 매우 중요하다. 가격은 기업의 이윤에 직접적으로 영향을 미치므로, 기업의 최종 목적인 이윤 추구에 가장 직접적으로 영향을 미친다. 제품의 가격 결정의 중요성 때문에, 제품의 가격 결정 시에는 실로 다양한 전략들이 존재한다. 여기서는
ProductLine & Brand Marketing
We chose Dr. You Project in order to analyze how they changed their existing corporate image to a luxury brand and its unique productline.
3) Increasing of healthy food market scales
Recently, As well-being, lohas marketing a strong wind, at confectionery, healthy food market scales are increasing. The top of that is Dr.You. And also Dr.You combined food
Product
Build multiple productline-up as segment getting broader
Should Improve the products more faster than competitors
→ Need to focus on R&D
Focus on R&D to reduce the costs